Developing a Personal Brand During a Career Pivot

A well-defined personal brand can help you in multiple ways as you make your career pivot:

Steps to Develop Your Brand During a Career Pivot

1. Identify Your Unique Strengths and Skills: Start by identifying the transferable skills, experiences, and strengths that you bring from your previous career or industry. These are the qualities that make you stand out and provide value in your new role. 

1. Define Your Career Goals and Values: Next, think about your goals and values. What do you want to achieve in your new career? What motivates you? Understanding your long-term objectives will help you align your brand with the direction you want to go in. 

   
   

   For example, if you are pivoting into a leadership role in a tech company, your brand might highlight your problem-solving skills, strategic thinking, and experience with managing projects. If you’re entering a creative field, your brand might emphasize your passion for innovation, creativity, and collaboration.

   
   

2. Position Yourself as a Thought Leader: One way to stand out in your new field is by positioning yourself as a thought leader. Share your insights, opinions, and experiences in the industry through blogs, articles, or social media posts. This can help you build credibility and establish yourself as a knowledgeable professional, even if you’re new to the industry. 

   
   

   

   
   

3. Seek Testimonials and Recommendations: As you gain experience in your new career, ask for testimonials or recommendations from colleagues, clients, or mentors who can vouch for your skills and work ethic.

   
   

   These endorsements provide social proof of your abilities and can be incredibly valuable in building trust with potential employers or collaborators.

   
   

4. Consistency is Key: Once you’ve developed your brand, it’s important to maintain consistency across all your professional touchpoints. This includes your online profiles, resume, cover letter, and the way you present yourself in interviews or networking events. 

   
   

Conclusion

Developing a personal brand during a career pivot is an essential step in positioning yourself for success. By clearly identifying your transferable skills, aligning your brand with your career goals, and establishing a strong online presence, you can differentiate yourself and build credibility in your new industry.

If you need help finding it, Wright's Resumes and Connections is here to guide you every step of the way. You’ve got this!