The Power of Keywords: How to Optimize Your Resume for ATS
- 4 days ago
- 2 min read
Many companies use Applicant Tracking Systems (ATS) to filter resumes before they reach hiring managers. If your resume isn’t optimized with the right keywords, it may never be seen. Here’s how to make sure your resume passes the ATS and gets noticed.
Understand How ATS Works
ATS scans resumes for specific keywords from the job description. Resumes that match the required skills and qualifications get ranked higher, increasing the chances of reaching a recruiter.
Extract Keywords from Job Descriptions
Each job posting contains essential keywords related to skills, qualifications, and experience. Identify and use them in your resume, especially in the following sections:
Resume Summary
Skills Section
Work Experience
Certifications & Education
Incorporate Hard and Soft Skills
ATS looks for both technical (hard) skills and interpersonal (soft) skills.
Hard Skills Examples: SQL, Power BI, Python, Marketing Automation, Financial Modeling
Soft Skills Examples: Leadership, Communication, Problem-Solving, Teamwork
Optimize Job Titles and Descriptions
If your previous job title differs slightly from the role you’re applying for, modify it while keeping accuracy. For example:
If the job posting mentions "Marketing Coordinator," but your past role was "Marketing Associate," consider adjusting it if the responsibilities align.
Avoid Graphics and Unreadable Formatting
ATS struggles with complex resume designs. Use a simple, text-based format and avoid:
Tables
Images
Uncommon fonts
Save in an ATS-Friendly Format
Most ATS systems prefer .docx or .pdf files. Unless stated otherwise, submit your resume in one of these formats to ensure readability.
Conclusion
Using the right keywords strategically can help your resume pass ATS filters and reach recruiters. By carefully analyzing job descriptions and incorporating relevant keywords in an ATS-friendly format, you increase your chances of landing an interview.
If you need help finding it, Wright's Resumes and Connections is here to guide you every step of the way. You’ve got this!
Comments